Ilayathalapathy Vijay and Nayanthara have been signed up to be the brand ambassadors for the Indian Premier League’s Chennai team, Chennai Super Kings, run by India Cements Limited. The team has the logo of a roaring lion and their tagline goes: Fearless entertainers who will play to win.
Vijay and Nayanthara two of the most popular actors in Kollywood, will add glamour to IPL's Twenty: 20 matches. Both of them will endorse Chennai Super Kings, appear on hoardings and in television ads, and will turn up at the matches (played in Chennai, Mohali, Kolkata and Mumbai) to cheer for Dhoni and his team.
Both the stars are riding a wave and are extremely popular in south India. India Cements Vice-Chairman and Managing Director, TNCA President and BCCI Treasurer N Srinivasan, the franchisee owner of Chennai Super Kings has pulled off a coup by getting two of the hottest stars in south to endorse for them.
The market buzz is that Vijay and Nayanthara who have never endorsed before (though Vijay has featured in a Coke commercial before he became a superstar) have been paid a bomb to endorse for Chennai Super Kings.